The Best Boxing Day Sales for 2024

The Best Boxing Day Sales for 2024

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Boxing Day is one of the biggest shopping days of the year in Australia. With Black Friday and Cyber Monday already done and dusted, the Boxing Day sales are the last chance to bag a bargain before the start of the new year. As always, there will be a huge number of shopping centres and online stores offering considerable discounts to shoppers. With so many people determined to make big savings, stocks don’t last long so this guide will help you get the most out of the 2020 Boxing Day Sale.

What Are Boxing Day Sales?

Each year there is a huge sale on the 26th December, the day after Christmas Day (otherwise known as Boxing Day). These after-Christmas discounts mean there are massive savings available from some of Australia’s favourite brands.

Shopping Online Vs In-Store

You can enjoy the sales in shopping centres or from the comfort of your own home. No matter whether you are looking for discounts from a particular brand, keeping an eye out for certain products or you just want to browse for the best deals, finding great products at low prices doesn’t have to mean facing big crowds.

If you’re still deciding between online shopping vs in-store shopping, here’s a rundown of the pros and cons:

Online Shopping

Many people love the ease and convenience of shopping online. After all, you can do it from your sofa while wearing your pyjamas. There’s no long queues, no opening hours and you don’t have to worry about parking either.

Advantages of Online Shopping

  • No queuing or crowds
  • Easily find the products you love
  • 24/7 access
  • Compare prices across multiple stores with ease
  • Utilize additional discount codes
  • Convenient
  • Increased likelihood of having the sizes you want

Disadvantages of Online Shopping

  • Not able to try clothes on before buying – this can result in the items needing to be returned or exchanged.
  • Each online store has a different return policy
  • Have to wait for the item to be delivered
  • Shipping costs vary between stores – some shops offer free shipping
  • Potential delays in delivery (due to high demand for products on Boxing Day items can take longer to arrive than usual)

In-Store Shopping

Of course, you can head out to the shops to enjoy the sales too. Shopping in-store can be a fun day out and some people love getting out to the shopping centres and being able to browse through products in person.

Advantages of In-Store Shopping

  • Enjoy the products immediately
  • Try on any clothing before buying
  • Able to see, touch and hold products.
  • Easier to pick the highest quality items (particularly in regards to food produce)
  • Make the most of exclusive in-store promotions/ coupons/ price-cuts
  • Product returns are less likely
  • Enjoyable overall experience (fun day out)

Disadvantages of In-Store Shopping

  • Crowds (especially during big sale events such as boxing day)
  • Parking
  • Limited stock
  • Requires more time than shopping online

Another thing to factor in is that online the sale tends to start at midnight on Boxing Day whereas in-store the sale will only begin at the opening times of the individual shops.

RELATED: Boxing Day Sales Melbourne

What Stores Participate in the Sales?

You can expect most retailers in Australia to be taking part in the Boxing Day sales. Popular physical retailers such as JB Hi-Fi, Myer, Target and David Jones usually offer discounts both in-store and online. A huge number of online stores offer big discounts so be sure to check out big brands such as Amazon, ASOS, The Iconic and eBay.

Where to look for clothing sales:

  • Myer
  • ASOS
  • The Iconic
  • David Jones

Where to look for tech & tech accessories:

  • Kogan
  • eBay
  • Amazon

Where to look for beauty products:

  • Adore Beauty
  • Sephora
  • Priceline

RELATED: The Best Christmas Gifts

Tips for Shopping During the Sales

  1. Take a look online before you hit the shopping centres – Even if you plan to go out for a day of shopping, a quick browse online is worthwhile as online sales usually start earlier. Looking online gives you a chance to get bargains before you even leave the house. Online stores also have a lot more stock so you will have more choice and you are more likely to find items in the right size.
  2. Research which stores sell the items you want – a bit of research will prevent you from wasting time in shops or on websites that don’t sell the products you are looking for.
  3. Find out how much the items you want usually cost – sometimes shops will exaggerate the deals to make you want to buy the products more. It’s good to know how much the items usually are so you can see if you are really making a saving when buying them on boxing day.
  4. Keep in mind a budget – setting a budget for the day can help prevent you from overspending. Overspending is easily done when you’re focussing on the money you are saving with each purchase but try to keep an eye on your overall spend too. This is a simple way to make sure you don’t wake up with regret from spending too much the day after the sales.  
  5. Know when the sales start and end – different stores and platforms will have varying times for the sales. Many online stores will start the sale at midnight. However, some online stores may even start their sales the day before and they can extend beyond boxing day too (for example The Good Guys often run deals up until New Year’s eve). The only thing to keep in mind with these longer sale periods is that the best deals are quickly snapped up at the beginning of the sale so it’s better not to wait around.  
  6. Focus on the products you want – the boxing day sales are huge, every product you can think of will be available for slashed prices. This amount of sale items available can be overwhelming so try to focus on what you didn’t buy at Christmas or items you really want. Fashion, furniture, technology, gaming, travel, food, you’ll be able to find offers in every category.

How To Know if a Deal is Good

One of the problems with big sale days such as Black Friday, Cyber Monday and Boxing Day is that some stores claim to be offering big discounts but the prices they are offering aren’t actually special deals. People can rush to buy the products thinking they are benefiting from a limited time deal when actually the price range hasn’t changed.

There are a few things you can do to check if a sale price is actually good and genuine. This includes comparing the price of the product across a couple of different platforms, checking the price history if available and looking out for notes explaining the offer. A note explaining the offer can tell you how long the offer lasts and what the usual price is. Finding out an up to date RRP is also worthwhile (checking out the manufacturer’s website is the best way to do this).

Stores to Watch

The following stores are just a few of many that it is worth keeping an eye on for great deals:

  • Adairs
  • Amazon
  • Asos
  • Baby Bunting
  • Best & Less
  • Catch
  • Cotton On
  • David Jones
  • eBay
  • Harvey Norman
  • IKEA
  • JB Hi-Fi
  • Kmart
  • Kogan
  • Myer
  • Sephora
  • The Good Guys
  • The Iconic
  • Zanui

Boxing Day Sales FAQs

Where are the best Boxing Day Sales?

The best sales can be found both in-store and online. Many big brands and stores will be offering huge price cuts. Boxing Day Sale 2019 saw amazing deals from The Good Guys, JB Hi-Fi, Catch, IKEA, Zanui, Temple & Webster, David Jones, Myer, Cotton On, The Iconic, Bonds and so many more.

What are the busiest shopping areas on Boxing Day?

Inner-city Melbourne, Calamvale, Drewbale and Stretton, as well as Carrara, Pacific Pines, Binna Burra and Nerang, were among the busiest shopping areas during the Boxing Day Sales 2019.

How long do the Boxing Day Sales last?

Boxing Day sales tend to last for anything between 24 hours and a few weeks. These are limited-time deals, but each sale varies from shop to shop so be sure to check what sales your favourite stores are offering to make sure you don’t miss out on their deals.

Are Boxing Day sales real?

Yes, Boxing Day sales offer some of the best savings of the year. However, it’s always worthwhile checking the price of the product across multiple shops/ platforms so you can see whether the sale is actually a good deal or not. Some deals get exaggerated (e.g. some products are already reduced long before the “limited time” Boxing Day deals) so before you rush to buy, do a little bit of research.

Who has the best sales after Christmas?

Many retailers offer after-Christmas sales. In 2019, the best discounts included 50-90% off everything at Catch, 70% off end of season styles at The Iconic, 60% off best-selling products at Wild Secrets, 50% off Sephora and so much more. Most stores participate in Boxing Day sales so be sure to check out your favourite shops for deals.

This article was written by Jennifer Blair

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