Heaters are the appliance where the marketing works hardest and the physics gives it the least room. Every plug-in electric heater of the same wattage puts out the same heat, so what separates a $21 fan heater from a $450 panel is noise, how fast the room warms, and what happens after it switches off.

The specifications here come from the energy rating labels, published noise figures and the retailer listings each product links to.

Start with the type

Panel heaters

Oil column and convector heaters

Budget against brand

Running costs and the shortlist

Two things worth knowing before you shop

Every plug-in electric heater costs the same to run. A 2400-watt heater turns 2400 watts into 2400 watts of heat whether it is a $21 fan heater or a $450 panel. At around 32 cents a kilowatt-hour that is roughly 77 cents an hour flat out. The only thing that changes the bill is how often the thermostat lets it run, which is why insulation and a closed door beat any feature on the box.

A reverse-cycle split system is the exception. It moves heat rather than making it and returns roughly three to four kilowatts of warmth per kilowatt of electricity. In a room used every day through winter it costs a fraction of any plug-in heater to run, which is how the installation cost comes back over a few seasons.

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