The Best Wine Club Subscription in Australia for 2020

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Wine Clubs can be the best way to experience a variety of wines and discover new brands and varieties. What could be better than a rolling supply of high-quality wines arriving at your doorstep every month?

There are, however, a wide range of subscriptions available in Australia, all with their own twist on the wine box model.

Scroll down to see our hand-picked list of the best wine subscriptions on the market today.

After our wine club reviews, we list the key things you’ll want to watch out for when choosing so that you select the one that best meets your specific needs.

1. The Wine Collective Wine Club (Top Pick)

The Wine Collective, which was founded in 1946, is the oldest wine club in Australia. They offer a good variety of wine plans for both red and white, and there are some excellent deals, making them good value for money. 

One of the things that make them stand out as a wine club is the detailed reviews they provide. Experts rate each of the wines out of one hundred and give details about the wine that laymen would miss, such as the flavour profile, where it’s made, and so on. 

They also offer a rewards program, so you can get more for your money. Some people may not like the automated checkout, as you can’t change your order after placing it, but the Wine Society is still one of the best wine clubs around and should be your first choice. 

What We Like:

In-depth wine reviews
Good variety of plans
Rewards program

What We Don’t Like:

Can’t change order after making it

2. Magnum and Queens Wine Club

Magnum and Queens Wine club offers some very nice wines in their subscription packs. The variety is a little smaller than alternatives but the wines all make up for it in quality. 

One nice feature of their wine packs is that they come with information about the vineyard and the winemaker, as well as recipes and ideas for food to serve with the wine. This is a good wine club for someone with less experience who would like to get into wines and wine collecting. 

Their delivery is quite fast; orders in the Melbourne area are delivered the same day and orders to major cities around Australia are next day. 

Overall, Magnum and Queens wine club offer an excellent service for those interested in a specific range of wines. 

What We Like:

Good quality wines
Detailed information and recipes included
Fast delivery

What We Don’t Like:

Smaller selection of wines

3. Wine Selectors Wine Club

Wine Selectors offers a large variety of plans in their pre-selected subscriptions, or you can choose a personalised plan with your favourite wines. 

Their staff are quite knowledgeable and helpful. Each wine pack comes with a copy of Wine Selectors own magazine, so it is quite helpful for people who want to learn more about wines. 

This is a larger wine club, which means that they are quite reliable, but some people may miss the personal touch. Overall, they are very good wine club with a large variety of plans to choose from.  

What We Like:

Large variety
Helpful staff
Wine magazine included

What We Don’t Like:

Less personal

4. Wine Direct Wine Club

Wine Direct is a fully online wine club that offers a great selection of wines from Australia and abroad. Their subscription service is fully customisable, so you can have wine delivered whenever you like, and in any amount. 

The staff are friendly and the range of wines they offer is pretty good. Unlike membership in other wine clubs, you don’t have to commit to any amount of wine. You can set whatever rules you want and choose from a range of preselected wines or customise your deliveries with your own preferences. 

Someone with less experience may get a little lost among the choices available, but an experienced wine drinker will appreciate the flexible options. 

What We Like:

Good selection
Flexible subscription
Friendly staff

What We Don’t Like:

May be overwhelming to the inexperienced

5. Handpicked Wines Wine Club

Handpicked Wines offer a good selection of wines to choose from. They have a limited range of subscription plans but you can customise your wine box to include any wine that you like. 

The wines they offer are all good quality, but there is a lack of information on their website about which wines you will receive if you choose one of their preselected plans. 

This is a good wine club for people with experience in wines who like to choose their own, or people who want to be surprised. 

What We Like:

Good selection
Quality wine

What We Don’t Like:

Lack of information

Wine Club Buyers Guide

Who Is It For?

One of the main things to consider when buying a subscription to a wine club is who it is intended for. Is it for yourself or is it a gift? If you are buying for yourself then just choose a club that has wines that you like or that you can’t get from the bottle shop. If you are purchasing for someone else consider your relationship with them. 

If you are buying a wine club subscription as a corporate gift then a simple selection of quality wines may be enough. If you are buying for a family member then you may prefer to give a customised selection of wines. 


Some people have more experience than others when it comes to wine. Find a wine club that matches your tastes or the tastes of the person you are buying for. 

If you are purchasing for a person who is inexperienced with wine, then choose a wine club that lets the recipient create a tasting profile.

Are You Adventurous?

Another thing to consider is the variety. You may want to choose a wine club that offers a tight selection of your favourites or you may prefer a club that sends you something unexpected now and then. 

If you are buying for someone with less experience then a club that offers a wide variety may be better, as the recipient will be able to try many different wines to find out what they like.


Of course, budget is an important consideration too. You want to get the best wine selection you can while staying within your means. Wine clubs generally offer better value than buying from a physical store, however the prices do vary so it pays to shop around.